ATTENDEES WILL LEARN:

• How to get paid your worth, and enjoy your projects more
• How raising your prices will help you to attract higher-quality clients
• How to structure your pricing to keep all of your clients happy, including the ones that always want the “bargain”
• How to position your company to reflect your pricing, not the other way around

This session is best for:  New-Mid home stagers

ATTENDEES WILL LEARN:

• What branding is (& what it’s not)
• The 4 steps to building a compelling brand (that positions you as the very BEST in your niche)
• The #1 secret to getting a brand ‘right’ (miss this & your efforts will fall flat)
• How to create your personal brand with ease (to grow your biz exponentially)
• How to develop a marketing strategy based on your brand (to ensure a stead stream of leads to keep your pipeline full)!

This session is best for:  All home stagers

ATTENDEES WILL LEARN:

• At the end of this class, the participants will have a firm understanding of how to market to someone who doesn’t think they need their services without being pushy.
• What information is important to share and why their agents need to know it.
• How to be an expert in their market and provide seller service and have a strong brand.  Making them the go to company.  

This session is best for:  All home stagers

ATTENDEES WILL LEARN:

• Step one to creating your own killer sales process is clearly defining who your ideal client is. Your strategy and tactics will target these particular clients to ensure you are developing a portfolio of clients who value what we do (Home Staging)

• How to create sales process – A brief overview of different tried and true tactics for generating new business as well as best practices to retain current clients. Retaining clients is always easier than generating new ones. As part of this section we will go over the different types of outreach you can do for your staging business. Just like a portfolio, your types of outreach should be diversified in order to determine which tactic works best. Some clients are receptive particular tactics. Additionally we will be discussing the importance of having a CRM system and how this system will help project sales and track sales performance.

• What elements of your sales process are a routine and what processes are rituals. Your clients should know your rituals as well as you do, when do you follow up on a proposal? how frequently will you follow up? A major component to creating a routine is laying out your sales process in an organized and consumable fashion. This concept is especially important when you have sales team members. As part of this section we will talk about the importance of having a commission based compensation structure for team members who are involved in the sales process.

This session is best for:  Mid level home stagers

ATTENDEES WILL LEARN:

• How to stand out from the sea of stagers

• How to position yourself differently than others

• How to use FB and LinkedIn effectively, close more deals

This session is best for:  New-mid home stagers

ATTENDEES WILL LEARN:

• Why E-Design for your business

• Which is the right vision board software for your budget and business

• How to offer an “E-Design Service” to clients to grow your revenue

• How to source products and do layouts that look AMAZING

• Example vision boards in various design styles to inspire you

• How to generate interest and leads using your vision board software

• How to become the E-Design Rock Star in your area

This session is best for:  All stagers with a moderate level of technical ability who want to add E-Design to their business.

ATTENDEES WILL LEARN:

• Efficient warehouse layout

• Maximizing your storage space

• Storage tips, tricks and hacks 

This session is best for:  Mid-Advanced home stagers

ATTENDEES WILL LEARN:

• Top ten wage and hour mistakes small and big businesses make that result in wage claims

• Best practices to protect your business against wage claims

• Remedial measures to minimize liabilitys

This session is best for:  All home stagers

ATTENDEES WILL LEARN:

• How to review your expenses to see if you are paying too much for a service or which service, programs or apps you can eliminate

• Why sometimes paying more for an exceptional service, app or program is worth every penny

• Why sometimes hiring a bookkeeper, admin assistant or office manager will help you make MORE money

• How to save money on everyday expenses for your business for higher profits

• Why being more efficient is one of the secrets to higher profits. Time is money. How to save both.

This session is best for:  All stagers with a moderate level of technical ability who want to add E-Design to their business.

ATTENDEES WILL LEARN:

• Navigate difficult clients with a polished and professional demeanor.
• Utilize creative solutions when met with the unexpected!
• Focus on becoming the solution to whatever you find behind that front door.

This session is best for:  New-Mid home stagers

ATTENDEES WILL LEARN:

• Bring awareness that photography is a CRITICAL and VALUABLE element in representing your work as a Home Staging, Design and Real Estate Professional.
• Bringing understanding to the concept of Visual Composition as a Language® so as to make your imagery eye-catching and engaging.
• Bringing understanding how further education in visual composition opens opportunities is many different fields like photography, videography, design, publishing, and home staging.

This session is best for:  Mid-Advanced home stagers

ATTENDEES WILL LEARN:

• Use market data to attract and keep a loyal following of agents.
• Develop rich content that will keep agents and homeowners coming back for
  more
• Use tips and tricks from successful Realtors in your staging business
• How loyal agents can become your evangelist!
• Understand the pros and cons of the pay at close/escrow model

This session is best for:  New-Mid home stagers

ATTENDEES WILL LEARN:

• The key components of an effective contract

• How to use certain defensive clauses to better protect yourself

• Which business relationships require contracts and why.

This session is best for:  Mid level home stagers

ATTENDEES WILL LEARN:

• Top Ten Trends

• How to Implement the Top Trends

• Tips on Creating Trend for Any Budget

• Top Resources for Trends

This session is best for:  New-mid home stagers

ATTENDEES WILL LEARN:

• 1 Color Mistake and How to Avoid It

• How to manipulate a space with color

• How to get out of your own way

• Ten Color Combinations that Sell

• Using Color Ratios to your Advantage

• Understanding Hue Families and Bias

This session is best for:  All stagers 

Join the Conversation:

Join RESA CEO Shell Brodnax with selected experts in their prospective fields to take questions from VIP attendees in regards to COVID-19 and beyond.

Meet the Panel:

• Notorious ROB (aka Rob Hahn) has spoken at many NAR events and is the Managing Partner of 7DS Associates, a strategy consulting firm in the real estate industry.
• Dr. Jessica Lautz is the Vice President of Demographics and Behavioral Insights at the National Association of REALTORS®.
• Jessica Siguenza is the 2020 Chair at Orange County Young Professionals Network, sits on the Board of Directors 2020 at Orange County REALTORS, and is the Business Development Executive at Finance of America Mortgage – Orange County.
• Sue Styles is the CEO of Maximized Results Consulting, a business coach and author.
• Jonathan Wilner is the President and Co-Owner of Renwil, heading the company’s Product Development, Sales, and Marketing teams.
• Lee Goldstein is the President/CEO/Founder at InTrust Realty and the 2019 RESA Real Estate Agent of the Year.

ATTENDEES WILL LEARN:

• How to style for the right market.

• Secret strategies for 5-star hospitality.

• Key considerations for high-turnover projects.

• How to find and connect with investors.

This session is best for:  All home stagers

ATTENDEES WILL LEARN:

• How to get and stay on the same page

• How to work together as a team (and still like each other).

• Creating successful boundaries between family and business

This session is best for:  Niche All Levels – Family Business

ATTENDEES WILL LEARN:

• Packing smarter and efficiently

• How to implement proven strategies to streamline your operation

• Warehouse set up for maximum efficiency

This session is best for:  New-mid home stagers