As a new home stager starting a business in 2004 Tracy Molendi struggled getting business from agents in her area. The staging industry was fairly new and no one knew what she was talking about. Today most agents and sellers have heard of home staging, but they don’t understand home staging. They think they do, as they watch HGTV (we all hear this one, right)? I am sure we are not alone in the experience of agents and home sellers who just truly don’t understand the process of getting a home market ready.
This is where Education Marketing comes in — we educate them instead of market to them. They just don’t know what they don’t know, and they don’t even know they need to know it!
If your first impression to your end client comes from their agent, will it be the first impression you want it to be? Will they represent you the way you would represent yourself? And more importantly, will you get the job?
This RESACON session is for anyone who wants to increase their business and build strong relationships with their agents, change the dynamic between agent and stager and be seen as a valued, added professional partner in the real estate process, and anyone who wants to have their agents sell their services for them.
Since opening in 2004, Tracy has utilized Education Marketing as her only marketing source. The success of this strategy has allowed her to build a successful, full service home staging business with 5 employees, a 10 thousand square foot warehouse and revenues in the mid 6 figures. All of this was achieved in a very small market in the midwest, where things often take longer to take hold. Having personally used this model to build, grow and strengthen her company Tracy is now the go-to staging company in my market. She believes others will be well positioned to do the same as she shares her proven and effective “non-marketing” method of sales: Education Marketing.
In this session, you’ll learn:
- At the end of this class, the participants will have a firm understanding of how to market to someone who doesn’t think they need their services without being pushy.
- What information is important to share and why their agents need to know it.
- How to be an expert in their market and provide seller service and have a strong brand. Making them the go to company.