Developing a Killer Sales Process and Tracking the Performance

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In this session, you’ll learn:

  1. Step one to creating your own killer sales process is clearly defining who your ideal client is. Your strategy and tactics will target these particular clients to ensure you are developing a portfolio of clients who value what we do (Home Staging)

  2. How to create sales process – A brief overview of different tried and true tactics for generating new business as well as best practices to retain current clients. Retaining clients is always easier than generating new ones. As part of this section we will go over the different types of outreach you can do for your staging business. Just like a portfolio, your types of outreach should be diversified in order to determine which tactic works best. Some clients are receptive particular tactics. Additionally we will be discussing the importance of having a CRM system and how this system will help project sales and track sales performance.

  3. What elements of your sales process are a routine and what processes are rituals. Your clients should know your rituals as well as you do, when do you follow up on a proposal? how frequently will you follow up? A major component to creating a routine is laying out your sales process in an organized and consumable fashion. This concept is especially important when you have sales team members. As part of this section we will talk about the importance of having a commission based compensation structure for team members who are involved in the sales process.

About Ryan Marsh

Partner & President | OnStage

With his passion for the Home Staging industry, Ryan is committed to pushing new and innovative initiatives that influence the growth and advancement of the staging industry as a whole. Owning a business in an industry that is still in its infancy has allowed him to develop and collaborate with other industry leaders to lay the groundwork for the industry and to provide leadership to the world community of home staging professionals.

With a degree in Business Administration emphasizing in Finance and an MBA is progress, Ryan has developed an ever-evolving business model that represents sustainability and efficiency making strategic decisions utilizing capital budgeting, statistical analysis and other functions of his Finance degree to make predictions and plan accordingly for the growth of the company.

Having worked every position within OnStage, it has enhanced Ryan’s understanding of the challenges associated with running a successful home staging company. With this hands on experience, he is able to refine our supply chain while acknowledging the challenges that are presented to his team members through the integration and execution process. Through this process OnStage has successfully integrated a chain of command including an extended corporate structure that is responsible for evaluating and executing technical advancements for each of our 4 locations (Portland, Seattle, San Francisco, Orange County) This was deemed their greatest challenge and success as we had to build structure within an industry with no structure or barriers to entry.

Want to See Who Else Is Speaking?

We’ve got a dynamic line up of speakers at RESACON 2020 whether you are new to the industry or a veteran.

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