The Business of Staging, It’s Not “Pretty”

PURCHASE ADRIENNE'S RESACON SESSION HERE!

Do you find it easier to select a paint color for a customer than communicate your days on market average? Would you rather talk about accessories or de-cluttering than your list to sales price ratio? Well, you’re not alone! The business of staging is not just about the “pretty!”

In this session, you’ll learn how to:

  1. Use market data to attract and keep a loyal following of agents.
  2. Develop rich content that will keep agents and homeowners coming back for
    more
  3. Use tips and tricks from successful Realtors in your staging business
  4. How loyal agents can become your evangelist!
  5. Understand the pros and cons of the pay at close/escrow model

About Adrienne Lord

Founder | Sell Or Dwell Home Staging

After spending nearly two decades in the corporate world, most recently wrapping up a ten-year stint at Oracle, Adrienne decided to follow her passion and officially turn her long-time hobby into a staging business. Her background in technology and passion for interior design made home staging a perfect fit. Thus, Sell or Dwell Home Staging, was born! Adrienne is the President of the RESA Jacksonville Chapter, a RESA Pro Member, a RESA Approved Instructor and a top producing Florida Realtor®. Recently, Adrienne was awarded the 2019 RESA National Instructor of the Year.

In addition to Staging and Real Estate, Adrienne is an often-requested public speaker and coach with workshops on relevant topics like: Navigating the Maze of Social Media for Businesses, Agent/Stager Personal Branding, So You Want to be a Vacant Stager? Speaking the Language of Realtors® and her latest workshop: “The Business of Staging – It’s NOT PRETTY!” When she’s not busy selling Real Estate and Staging, she can often be found teaching her fellow agents the RESA “Staging to Sell” course throughout Florida.

Want to See Who Else Is Speaking?

We’ve got a dynamic line up of speakers at RESACON 2020 whether you are new to the industry or a veteran.

View All Speakers